Thomas
Brasington

Archive

Selected and archived works.

Case studies

  • NET-A-PORTER & Mr Porter

    A new design system for shopping and editorial experiences across the web, iOS and Android.

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  • Burberry

    Cross-platform product and experience design, from the design of burberry.com, where I made mobile e-commerce viable for selling luxury products, to tying garment development with emerging digital opportunities.

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  • 66°North

    Marrying brand and e-commerce strategy to combine 66ºNorth's rich heritage and their garments' technical capabilities into a new e-commerce proposition, retail experience and visual identity.

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2022
Pool Data
Product design consultation on web3 wallets, data marketplaces and design system.
Design Systems
Product Design
Build + Engineering
Experience Strategy
2021
66ºNorth — Growth
Re-positioning the “sign up for a newsletter” to a once in a lifetime experience (winning a trip to Iceland + free gear). Creation of a strategy and framework on how to apply the experience across the customer journey, from the airport to the stores, partnership advertising and email communications.
Product Design
Experience Strategy
2020
66ºNorth — Commerce
A complete overhaul of the web e-commerce experience to maximise conversion to expand the international market. By slimming down steps to discover and transact, bringing the fascinating brand story to the front and validating the product use through rich content.
Experience Strategy
Build + Engineering
Product Design
2020
66ºNorth — Campaigns
Creative strategy around content production, casting and storytelling paired with emphasising the Icelandic elements of the refreshed brand architecture and visual identity. From Autumn/Winter 2020 to the present.
Campaign
Product Design
Brand Strategy
2019
66ºNorth — Visual identity
A refresh of the visual identity, taking into account the new brand architecture. This was codified into a digital brand book covering all visual, audio and written elements from style guidelines to photographic and typography systems and applied across advertising, social, video, e-commerce, stores, corporate, and brand partnerships.
Visual Identity
Product Design
2019
66ºNorth — Brand
Re-vamping and organising 66ºNorth’s brand for an international audience that combined their product’s technical capabilities, rich history and approach to living into a cohesive brand architecture and supporting frameworks around product positioning and content creation.
Brand Strategy
2019
NET-A-PORTER & Mr Porter — For China
Converting and adapting the NET-A-PORTER and Mr Porter experience for China’s local market for T-MALL and a bespoke web and app experience.
Experience Strategy
Product Design
2018
NET-A-PORTER & Mr Porter — A personalised homepage
Establishing the first personalised ecosystem for luxury fashion through a carefully curated platform of value, service and content.
Product Design
Experience Strategy
Build + Engineering
2017
NET-A-PORTER & Mr Porter
A new design system for shopping and editorial experiences across the web, iOS and Android.
Product Design
Experience Strategy
Design Systems
2017
NET-A-PORTER & Mr Porter — A new platform for all platforms
Nearly 20 years of existing technology and design had to be converted, re-designed and rebuilt to support the new front and backend architecture for the web, iOS and Android.
Experience Strategy
Product Design
2016
Burberry x Harrods
Application of cutting edge interaction and video technology to bring to life “A Very British Fairy Tale”, which took the viewer through a magical adventure across the windows of Harrods, while online, a personalised music box and video could be created and shared with your loved ones.
Campaign
Product Design
Experience Strategy
2015
Burberry — Visual and web refresh
Elevating the e-commerce imagery to reflect the brand’s British attitude while bringing an idea to the customer on how the clothes would look and make them feel. The new image direction was a cascade to refresh the whole site aesthetic, reorganisation navigation structures and expand the information on the product pages to reflect the luxurious nature of the garments.
Product Design
Experience Strategy
2015
Burberry — The Scarf
A global campaign and unified shopping experience in-store and online for Burberry’s monogrammed cashmere scarves.
Experience Strategy
Product Design
Campaign
2014
Burberry x Printemps
An interactive window in Printemps Paris. Delighting customers by letting them control the weather, allowing the viewer to create a unique postcard that they could send to friends and family.
Campaign
Experience Strategy
Product Design
2013
Burberry — Art of the Trench
Creating a seamless experience on mobile, tablet and desktop. While helping customers find the coat they love.
Product Design
Experience Strategy
2012
Burberry — The Trench Coat
Aligning customer needs and desires to the garment strategy to create a new but heritage trench coat line with the right digital experience to make shopping online as good as in-store.
Experience Strategy
Product Design
2012
Burberry — Mobile
Through the use of native-like animations and large beautiful imagery to create a luxurious digital commerce experience that transformed expectations of mobile commerce.
Experience Strategy
Product Design
2011
Burberry — Clienteling
Creating a global, digital black book that sales associates could help customers with any query or product need online or in-store.
Experience Strategy
Product Design
2010
Burberry — Runway
Setting industry first with live streaming shows for luxury fashion that integrated purchase during or straight after the show across mobile, tablet, desktop and TV.
Product Design
Experience Strategy
Build + Engineering
2009
Burberry — Look Book
Providing an enhanced digital selling experience for wholesale appointments that covered the technical aspects of the garments but ensuring the brand attitude came through.
Experience Strategy
Build + Engineering
Product Design

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