Thomas Brasington

I specialise in bringing together brand and product strategies to create engaging and delightful customer experiences.

I turn abstract ideas and complex business challenges into tangible product experiences and design systems.

I have over fifteen years of experience in designing digital products for premium and luxury brands. I have delivered beautiful e-commerce websites and apps, engaging interactive experiences, tools and design systems that have empowered teams. I have a deep understanding of technology stacks and how design and brands can get the most out of them.

Where I fit in
  • Slotting into an existing product team to either lead or work as an individual contributor.
  • Strategising and designing your digital products to align with your brand and user needs.
  • Establishing your design system or evolving it to tackle a broad set of products and applications.
  • Direction on how to make imagery and writing work for your digital product.

Get in touch



The Post Chaise

A photographic journal of travels and the banal.


Typescale generator

Rapidly scaffold typographic systems in code and Figma.



Kick-start and maintain design tokens across code an design.

Coming soon

Case studies

  • NET-A-PORTER & Mr Porter

    A new design system for shopping and editorial experiences across the web, iOS and Android.

    Product Design
    Experience Strategy
    Design Systems

    Read more

  • 66°North

    Marrying brand and e-commerce strategy to combine 66ºNorth's rich heritage and their garments' technical capabilities into a new e-commerce proposition, retail experience and visual identity.

    Brand Strategy
    Creative Direction
    Visual Identity
    Product Design
    Design Systems

    Read more

  • Burberry

    Cross-platform product and experience design, from the design of, where I made mobile e-commerce viable for selling luxury products, to tying garment development with emerging digital opportunities.

    Design Systems
    Product Design
    Experience Strategy

    Read more