I specialise in bringing together brand and product strategies to create engaging and delightful customer experiences.
I turn abstract ideas and complex business challenges into tangible product experiences and design systems.
I have over fifteen years of experience in designing digital products for premium and luxury brands. I have delivered beautiful e-commerce websites and apps, engaging interactive experiences, tools and design systems that have empowered teams. I have a deep understanding of technology stacks and how design and brands can get the most out of them.
Where I fit in
- Slotting into an existing product team to either lead or work as an individual contributor.
- Strategising and designing your digital products to align with your brand and user needs.
- Establishing your design system or evolving it to tackle a broad set of products and applications.
- Direction on how to make imagery and writing work for your digital product.
NET-A-PORTER & Mr Porter
A new design system for shopping and editorial experiences across the web, iOS and Android.Product DesignExperience StrategyDesign Systems
Marrying brand and e-commerce strategy to combine 66ºNorth's rich heritage and their garments' technical capabilities into a new e-commerce proposition, retail experience and visual identity.Brand StrategyCreative DirectionVisual IdentityProduct DesignDesign Systems
Cross-platform product and experience design, from the design of burberry.com, where I made mobile e-commerce viable for selling luxury products, to tying garment development with emerging digital opportunities.Design SystemsProduct DesignExperience Strategy